In 2005, Ivanka Trump worked briefly for Forest City Enterprises before she joined the family business. Ivanka Trump’s tenure at Trump organization when she was the Executive Vice President of Acquisitions and Development saw here lead some of the company’s greatest deals. For instance, she founded Trump’s hotel together with her brothers, which is among the world’s fastest growing luxury hotels. She also founded the Ivanka Trump collection. Ivanka Trump brand was conceptualized by Ivanka Trump in 2007; she launched a Fine Jewelry collection which was created and inspired for the modern woman.
A few years later, she saw a gap in the market in the fashion space that catered for a modern professional woman, and that is when she launched her fashion label dealing with the assortment of chic, well-priced handbags and shoes. Her line rapidly grew and encompassed: accessories, apparel, sunglasses, and fragrance. To offer a broader impact to her customers, she brought a team that would transform the company into a solution-oriented lifestyle brand, whose core mission is to empower and inspires women to create life according to their wishes.
Ivanka Trump departed from the company in 2017, but the company is run by the strong team of women she had selected. The team includes Abigail Klem, Rosemary K.Young, Sarah Warren, Kelly Del Sordi, Francesca Farrugia, Carly Levine, Vanessa Ruiz, Jackie Zaffarano, Torie Greenberg, Morgan Pekera and Anne Ebani. . After her departure from the company in 2017, she moved into Washington D.C together with her husband when Donald Trump, the president of the United States of America, appointed her husband as the Senior Advisor. In March 2017, Ivanka Trump commenced serving as an assistant to the president in the administration of her father. She is highly considered as part of the inner circle of her father.
I have discussed below at great length the roles of each at the Ivanka Trump’s brand from the top to the bottom management following the departure of Ivanka Trump to join his father administration.
Abigail Kim is the president of the Ivanka Trump and plays her role in business strategy, global growth and brand development of the company. At the company, her goal is to expand the brand’s mission of empowering and inspiring to develop the lives they are interested in living to more women globally and to evolve the brand through solution-oriented and innovative content, product and global marketing initiatives
Rosemary K. Young
Rosemary is the head of PR efforts of the brand and marketing, and she is responsible for developing the overall marketing strategy and carrying out key initiatives that excite engagement with new customers, create brand awareness and enhance existing loyalty.
The editorial section of the brand is overseen by Sarah. Her key responsibility is articulating the brand voice and developing content in all channels. Her career has also included roles in marketing and publishing, and she has worked with brands like Conde’ Nast, Kate Spade New York, and J. Crew among others.
Kelly Del Sordi
Kelly has the role of strategic alignment of the brand in placement and product positioning with licensees.She vets additional partnerships to make sure that Ivanka Trump grows as a very competitive lifestyle destination. Kelly studied fashion at LIM Business School and is a mom of two.
Francesca executes and develops social media strategies on the brand’s social media outlets. She has studied communications and economics from Rutgers University. Previously before joining Ivanka Trump brand, she worked she was the Coordinator in Digital marketing and communications at Tommy Hilfiger for five years.
She is responsible for execution and coordination of marketing initiatives across various channels from social media and IvankaTrump.com to public relations and wholesale. She is also responsible for overseeing all the campaigns for the brand and reports analytics. In 2015, she studied medicine and Business from Vanderbilt University right before joining as an intern the Ivanka team and eventually she was made a full-time employee.
Vanessa plays a role of managing the office’s day-day needs, execution and planning of projects in all the departments and organizing activities of the Ivanka team. She has studied fashion merchandising from Kent State University in Ohio and has done several internships and jobs with Karla Otto, Stella McCartney, Brad Goreski and BCBG. When she is not in the office, she is fostering dogs, getting to know New York City and Sampling craft beers.
Each season, Jackie together with the design manager creates design concepts. She works with the brand’s various other partners to ensure great products are produced. She studied Apparel design from the University of Delaware and had worked for companies like C.Wonders, Juicy Couture, and converse where they designed accessories and handbags.
Torie designs and conceptualizes the brand’s collection each quarter from sportswear and dresses to upcoming Athleisure and denim lines. She collaboratively works with the brand’s partners to ensure the vision of the company is well aligned across every category. She studied fashion design at Parsons and later joined Jones Apparel group where for six years she became Wovens Designer. Torie also held internship at Jill Stuart, Elie Tahari, Vogue and Libertine
She manages relationships with the brand’s license partners across every category. She has a degree in History from Providence College and later worked as a licensing assistant for Conde’ Nast on brands like Glamour, Vogue, Epicurious, GQ and The New Yorker. Back in 2015, Morgan was a licensing intern for TeamIvanka. She loves spending time in reading, with family and friends and doing any activities outdoors when she is not working.
Anne researches, pitches and writes content for IvankaTrump.com site. She works very closely with the brand’s editorial director to maintain voice across every channel and also helps on any press inquiries. After graduating with journalism from New York University, she went as a copywriter to Century 21 department. Anne also held internships at Esquire, Style.com and Racked.